CMYK 4.0: REVOLU-RESOLU-EVOLUTION
We tried Frankensteining our print files for sale in the App Store. We considered letting a responsive website do all the work. A Facebook friend advised the magazine to change its name - after 18 years - to RGB. Yes, nothing could replicate the tactile glory of paper. And no, nothing could match the smooth, pixel-invisible sharpness of the way the Retina display revitalizes printed text and photographic imagery. We made the call.
CMYK Magazine, San Francisco
CMYK Magazine was conceived and reared in San Francisco in the mid-90s, at the epicenter of a creative renaissance. Creative work was being produced. Creative jobs were being filled. Creative schools, departments, and courses were brimming with potential and promise. And it seemed like everyone was starting a new art & design magazine for design students. In May 1996, CMYK launched its Top 100 New Creatives portfolio contest for design students: emerging art directors, copywriters, illustrators, photographers, and graphic designers - along with their respective art & design schools, - are given the opportunity to put their very best work in front of the very best in the business.
For nearly two decades, the inspiring graphic design magazine that could did until it could no longer keep doing it like it had done it, or it would certainly be finished. Nobody imagined that our supposed six-month evolution would become a four-year resurrection. By 2014, the print industry had been thinning out quite a bit, and traditional magazines were doing whatever it took to survive. CMYK had one option to explore, but it was a massive risk. What we had done on paper was starting to brown at the edges, and after more than having 6,000 artists published, and nearly 20 years to its name, CMYK called halt to the presses and made an extreme move to convert IOS. All in, whatever it took. And however long. CMYK would, in turn, set out to develop a new platform for showcasing inspiring student work in advertising, design, illustration, and photography. An original, from the ground up, native IOS application for portfolio school students & graduates. A colossal undertaking that would take far longer than expected, and require far more faith and determination than ever thought possible. There would be costs.
New Home To CMYK's Top 100 New Creatives
With the new CMYK, you would still need your fingers. As you flip through a magazine with speed and consistency, so would you be able to swipe through the award-winning student work on CMYK App. Only now, in brilliant 300 PPI, the artist's portfolio work would explode off the page with enough impact to make you forget about paper for a moment. Readers could also appreciate, share, favorite, and visit the URL of the graduate artists and designers featured on CMYK App. And they would do it all on an IOS application (to start) that functioned both as an art & design publication, and a colorful, tumbling, ever-expanding gallery collection. Viewers would once again keep CMYK on the desktop for easy reference. And it would be a free download. Ready to launch in six months? No problem.
The centerpiece of everything would be an exciting, ever-expanding collection of art, design and creative work from thousands of emerging artists, designers, illustrators, art directors, and copywriters looking for more recognition and exposure. There wasn't a template that could achieve what CMYK wanted to create. Building it into exactly what we wanted was most definitely a faith-questioning endurance test that everyone at CMYK is hoping will be considered, when we all look back, the smartest move the magazine could have made at this time. On the journey to get here, however, there would be costs and they would take a toll. There were more obstacles with every new milestone. More time with every new crash. More casualties with every new deadline. Eventually, CMYK went silent. But we kept coding. Testing. Debugging. Testing. Developing. Testing. Programming. Testing. Breaking and fixing. Testing. Formating. And ultimately, launching.
The primary motivation for going all-App was that CMYK wanted to continue delivering a quality product. At the end of the day, what began as a full transitioning of CMYK Magazine into the digital realm, evolved into a complete and total rebranding and reconstruction of how CMYK Magazine would represent itself - and the award-winning student creatives featured it's student portfolio competition - in 2018. Ultimately, as CMYK finish one chapter and start on a new one, not only was a custom, native application realized, but a fully responsive website readers could enjoy and respect. Now comes the hard work.
To CMYK subscribers, partners, artists, and anyone who kept the faith and to those who may have lost it, please know you are the reason and motivation behind CMYK Magazine's resurrection. Thank you very much for your patience and understanding and, on behalf of everyone at CMYK Magazine, we apologize for taking so long and look forward to all this being well worth the wait.
Thank you for your time and consideration.
Trees for Tech...A Popular Design Magazine's Evolution to IOS: '96-PRESENT